https://dancebeat.com/m-db-articles-en/item/1388-aida2017#sigProIda444d28a53
What happened in the process was a shoe revolution!
AIDA shoes are different from traditional dance shoes in three major ways. First, the heel placement is closer to the toes, and the heel itself is more concave than other brands. This creates a slightly forward tilting effect in the dancer.
Second, the cushion of each shoe is literally three times thicker than other brands, so dancers can move in total comfort with less impact on their feet and knees.
Third, every single AIDA shoe is hand made to order in Russia. There are endless options of toe box shape, width, size, heel height and shoe materials. Each dancer can have his or her dream shoe custom made without a custom price.
From start to finish the design and creation of your shoe only takes six weeks. If you can envision the shoe, AIDA can make it.
https://dancebeat.com/m-db-articles-en/item/1388-aida2017#sigProId0edea11f84
Karina and Vladimir Kotlyarov worked together for almost two years to engineer the Karina shoe.
Karina Smirnoff says, “When you are in practice shoes you feel balanced and life is good! But it regular Latin shoes, all that changes. In my AIDA shoe, having the shape and the position of the heel towards the center of the foot lets me feel more balanced. My request for positioning of the strap was extremely important because it helps your point look better. I think that AIDA shoes are the most comfortable shoes on the market. I’m really happy that there is a Karina model and hope that everyone who wears them feels the difference the way that I do.”
https://dancebeat.com/m-db-articles-en/item/1388-aida2017#sigProId3c167118d4